Microsoft unveils 2 Lumia 640 smartphone models - Deccan Herald

Bengaluru: April 8, 2015, DHNS:

Microsoft Mobile Devices Director (South) T S Sridhar with the Lumia 640 and Lumia 640 XL in Bengaluru. DH Photo
To further spice up the competitive smartphone market in the country, Microsoft on Tuesday unveiled the Lumia 640 and Lumia 640 XL smartphones. In an interaction with Deccan Herald during the launch, Microsoft Mobile Devices Director (South) T S Sridhar said the company is really ramping up its product portfolio to compete with the cheap smartphones coming to India.

"We are ready to take up the challenge and more product launches are expected this year. Our primary aim is to bring more flexibility to switch easily between work and play. Microsoft wants to bring out devices which will increase productivity for human progress and the new products are in line with that," he said.

Price competitive

The Lumia 640 and Lumia 640 XL, which had their global launch during last year's Mobile World Congress, are priced at Rs 11,999 and Rs 15,799 respectively. Both the devices will be available starting from Tuesday, with the Lumia 640 being a Flipkart exclusive, whereas the Lumia 640 XL will be available everywhere.

While both devices run on Windows Phone 8.1 and also get the Lumia Denim updates, both are also bundled with an exclusive Office 360 personal subscription offer. On the storage front, the new devices get 8 GB onboard storage each that is expandable up to 128 GB via microSD card slots.

The devices are supported by powerful quad-core Qualcomm processors and offer options for dual-SIM card slots. Sporting a 5-inch HD display and an 8-megapixel rear snapper with LED flash and a 1-megapixel front-facing camera, Lumia 640 comes as an upgrade to the Lumia 635, the company's low-end LTE smartphone. The Lumia 640 XL has a 5.7-HD screen and is powered with a 3,000 mAH battery.

Adding another offer for consumers, the Lumia 640 XL offers online wallet company Mobikwik's recharge cashback worth Rs 1,000, redeemable with a minimum recharge of Rs 200 per month for five months. Also, Ola cab will offer a cashback worth Rs 800 on Ola money recharges where consumers will get Rs 200 cashback per recharge for the first four recharges of Rs 500 or higher.

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