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It was one of the most hyped phone launch in the recent past. The Canvas 4 went up on pre-order without Micromax revealing the specs, price or even photos of the phone, yet over 10,000 people paid Rs 5,000 upfront to book a unit. But things went horribly wrong for a few when sensitive information including their email address, shipping address, phone number as well as Micromax account user name and password were leaked by the company.

First reported by Gizmodo India, some customers who had pre-booked their Canvas 4 units received a mail from Micromax informing them that the balance Rs 13,000 was being charged on their credit card. However, some of them received a mail that had the same details of over 100 other customers. BGR India has a copy of that mail.

What's shocking is that not only did it have contact details of other users, it also had the user name and password of their Micromax accounts, which could enable anyone to change their order. One could effectively modify the order and change the shipping address. However, Micromax claims that it blocked access to the compromised accounts as soon as it came to know about the faux pas so nothing could be changed.

"We have looked into these reports over the weekend, the incident is an unfortunate combination of system and human error on the last batch of the orders to be processed. However, we have blocked the access for any changes to be made into these accounts and have ensured that details could not be tampered by anyone to be misused," a Micromax spokesperson told BGR India.

Nevertheless, it is shocking how something like this can happen. It is one thing to be a brand aspiring to make it to the top and quite another to fulfil responsibilities that come with it.