Google updates its search algorithm to rate 'mobile-friendly' websites higher on ... - Daily News & Analysis

In a latest addition to its existing features the Google search engine on smartphones will now make 'mobile friendly' websites appear in top results.

Google will soon change the way how the search engine recommends websites on smartphones wherein it will favour those websites that Google defines as "mobile-friendly" and make them appear at the top of the rankings.

According to Stuff.co.nz, websites that do not meet the description will be demoted in Google search results on smartphones while those meeting the criteria will appear in top rankings.

Google's new formula will have a huge impact on how and where people spend their money, provided more people are relying on their smartphones to compare products in stores and look for restaurants.

Itai Sadan, CEO of website-building service Duda said that some sites will see a drastic change in the number of people visiting their websites from mobile devices. 



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